Purchases are not the same without an elegant bag. Similarly, in the supermarket, a good coffee in an attractive package is more striking than any other. The same thing aa a hamburger, if it is not wrapped in greaseproof paper, it would be very uncomfortable to consume. All these consumer comforts are possible in Bemisal, manufacturer and exporter of commercial and industrial packaging that this 2015 reaches its 50 years of presence in the local and regional market.
The company, chaired and directed by Francisco Quiñónez since its inception, is present in 12 countries, including the United States, Mexico, the Central American area, Belize, Barbados, Jamaica and Peru.
Among its first customers was the cement industry and manufacturers of animal concentrates.
Since 1975, the company has adopted European concepts in processes and manufacturing, as well as state-of-the-art technology, in order to achieve greater competitiveness. It was the first company in the region to offer a bag for cement with fewer layers with better quality and costs.
Currently, their technological advances allow them to supply special packaging to the pharmaceutical, cement, chemical and commercial industries.
“From Mexico, to Panama and the Caribbean, this is the largest company in the region in this business,” says Quiñónez.
It operates two plants in which they manufacture multilayer paper bags, commercial bags, polypropylene rolls and margarine packing.
One of the plants, in Santa Ana, operates different lines, such as wrappers for fast food, packaging for fatty foods, as well as for flours, rice, sugar and bags type “FFS” (formed, filled and sealed). Meanwhile, at the Metapán plant, sacks are made for Holcim, exclusively.
In total, both plants represent 15,800 m² of industrial roof, four hectares of operational areas, three lines of multi-layer cases, plus seven sub-lines representing 150 million bags per year, and 150,000 sheets per day for the sale of hamburgers.
Bemisal has a capacity of 23,000 metric tons per year of converting paper to manufacture multilayer bags and 5,000 metric tons per year to make different types of bags.
Bemisal has had an average growth of 23.5%, between 2009 and 2014, with exports that have moved in ranges from 68 to 65% between 2009 and 2013. By 2015, it is expected to recover exports by 58%.
In 2009, Bemisal expanded the plant with the addition of a new production area of 1,300 square meters with more cutting-edge machinery.
In 2014, Bemisal acquired the Holcim subsidiary sack factory in Metapán, with which it increased its production by 100 percent. The amount of this transaction was not disclosed by Quiñónez. All of Holcim’s subsidiaries in Central America are supplied by Bemisal.
Quiñónez does not rule out opening another Bemisal plant in the region through an acquisition, which he declined to reveal details.
During 2015, the businessman considers that May was the best month of sales in the history of the company, but he also did not want to reveal the figure. Sales growth is expected to be 25%, compared to 2014.
For the next five years, Bemisal is seen with more investment projects, due to its position in different markets, for example, in the case of bags for “stick ceramic”, are considered the # 1 in the region and the same position for the packaging of seeds, corn and beans, as well as in the packaging sector for fast food and peptinas.
“Anyone who is in this business knows that Bemisal is # 1. It is difficult to be # 1 (…) Volume is not important as the quality and value it adds to customers. The concept of quality is very important, “says Quiñónez.
The behavior of the packaging market grows as per capita income does. Consumers buy more and the industry also compared.
For the next five-year period, Bemisal plans to have a presence in other countries, including those that register a boom in the demand for fast food and the commercial branch.
Currently, the company explores the Peruvian and Guatemalan markets, in which direct presence could be evaluated, however, Quiñónez declined to reveal details.
Regarding internal investment, Bemisal plans to improve the technology in the manufacture of packaging for pet foods.
“That means we are going to expand in capacity and print quality. When it comes to shopping, the aesthetic of printing guides consumers a lot, “he said.
Bemisal employs 140 workers in the Santa Ana plant and 50 in Metapán.
Bemisal was selected by the ASI to award the Entrepreneur Award, given to entrepreneurs who strive to carry out their business with innovation and determination.
Bemisal is considered by the ASI as a leading company in the paper, cardboard and graphic arts sector
According to the ASI press release, Bemisal’s success is due to its investments and diversification of production capacities, to take advantage of markets for new and better products in industry and commerce.